The Holding Period

Long-Term Market Research

The Long View on Markets

Institutional-grade research and data for investors committed to multi-decade time horizons. Because the most powerful force in investing is patience.

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~10.5%
Avg. Annual Return
S&P 500, 1926–2024
~7.0%
Real CAGR
Inflation-adjusted
20 yr
Rolling periods
Never historically negative
98 yr
Dataset depth
Continuous market data

Featured Research

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Secular Markets: Anatomy of the Long Cycles That Define Investor Generations

Markets do not move randomly over long periods. They alternate between extended secular bull and bear phases — lasting 13 to 20 years — driven by the interplay of valuations, earnings growth, and investor psychology. Understanding these cycles is foundational to long-term investment thinking.

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The Dividend Compounding Machine: How Reinvested Income Builds Generational Wealth

Dividends have historically accounted for roughly 40% of the S&P 500's total return, yet they are systematically ignored by investors focused on price appreciation. A quantitative case for treating income as a compounding engine.

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Decoding CAPE: What 140 Years of Valuation Data Tell Long-Term Investors

The Shiller Cyclically-Adjusted P/E ratio is the most empirically reliable valuation metric for predicting long-term equity returns. An analysis of its history, predictive power, and current implications.

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Market Data at a Glance

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S&P 500 Returns by Decade
Decade Price Return Total Return
1950s+13.6%+19.4%
1960s+4.4%+7.8%
1970s+1.6%+5.9%
1980s+12.6%+17.5%
1990s+15.3%+18.2%
2000s−2.7%−1.0%
2010s+11.2%+13.6%
Holding Period Win Rates (S&P 500, 1926–2024)
Holding Period % Positive Worst Period
1 Year73%−43.3%
3 Years84%−27.8%
5 Years88%−12.5%
10 Years95%−4.9%
15 Years99%−1.2%
20 Years100%+3.1%
30 Years100%+8.4%

Think in Decades

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